Maplewood Brewery & Distillery

Marketing Associate

Marketing / Chicago, IL

Responsibilities:

  • Develop creative content in video and photo forms for product launches, promotions, and day to day social media posts.
  • Maintain photographic standards and develop new content ideas. Stay current in photo trends related to the craft beer and spirits industry.
  • Assist the Marketing Manager in activating and staffing marketing events in the Lounge and out in the market including festivals, on premise events, and off premise tastings.
  • Oversee and track all event equipment; ensure that equipment is clean and in working order at all times.
  • Work with Sales Director in managing Self Distribution Program at the brewery: account pick-ups, invoices, keg tracking, etc.
  • Work with the Marketing Manager in populating social media content calendars to present to sales, production, and Lounge management at the beginning of the month.
  • Conduct monthly, quarterly, and yearly social media audits while also monitoring competitor’s marketing activities and executing monthly competitor analysis report.
  • Manage various beer sites to ensure accuracy of descriptions, logos, etc. Sites include: Beer Advocate, Rate Beer, Beer Menus, Untappd, etc.
  • Assist the Marketing Manager and Graphic Designer in updating as well as creating new merchandise, beer, and to-go package listings on the website along with social media ecommerce catalogs.
  • Manage Hospitality Program at the brewery including virtual tastings, brand ambassador training, and brewery tours.
  • Fulfill and manage all online customer facing merchandise orders through the e-commerce site as well as POS requests made by the Sales Team.
  • Conduct monthly inventory on merchandise at the brewery.

Qualification and Skills:

  • Experience: 1+ Years of Sales and Marketing experience in the Craft Beverage Industry
  • Comprehensive knowledge of the craft beverage industry and emerging trends.
  • Strong written and communication skills with a great relationship-building personality.
  • Organized, Self-Motivated, Efficient, and have high standards for Customer Service.
  • Ability to work flexible hours including evenings and weekend.
  • Ability to lift 35lbs and use dolly to transport/maneuver 170lbs Kegs.
  • Must have a clean driving record, own a reliable car, and be willing to travel.
  • Bachelor’s Degree in Marketing, Business, or a related field is preferred
  • Illinois Basset Certification must be completed before start date.
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